Having a look at how user creation and internet-based media websites are changing the way we take in material.

As media consumption moves online, media trends and predictions are now heavily affected by algorithms. These algorithms now play a main role in shaping what content people see, while being driven by aspects such as user behaviours and engagement patterns. This results in extremely customised media experiences, created to keep a user engaged for much longer. While this personalisation succeeds in keeping the attention of a user, it has also raised issues about the spread of misinformation, a loss of diversity in perspectives and the psychological impacts of material fixation. Because of this, media business are reacting by purchasing data analytics and viewer segmentation to much better understand and retain users. Furthermore, to filter and maintain the stability of these platforms, providers are also presenting fact checking tools as federal governments and teachers are promoting better digital literacy. The activist investor of Sky, for instance, would understand the importance of credibility when it pertains to sharing news. Similarly, the owners of Euronews would acknowledge the challenges posed by new media creators.

As internet-based media platforms continue to triumph, videos website streaming has largely overtaken standard broadcast television and cable. Streaming platforms are rising in appeal for providing on-demand screening that lines up with the preferences of modern-day users, by providing both convenience and personalisation. As one of the leading current trends in the media industry, this pattern has interfered with the traditional media designs and has caused even the most successful media companies to release their own streaming services or collaborate with tech giants to keep in line with competitors. In addition, with the accession of paywalls and subscription-based media, there is a visible pattern whereby audiences are progressively willing to spend for content that supports independent developers. This pattern of decentralisation permits reporters and artists to build direct associations with viewers, bypassing the conventional media designs.

In the digital economy, the rise of social media as key information and content platforms has drastically changed the way people are consuming media. In fact, social media channels have grown to transform into primary sources of news, home entertainment and cultural trends, especially for young audiences. Standard media outlets are now relying heavily on social platforms and rebranding to fit the digital space as a method for circulating content, interacting with users and remaining appropriate, as media consumption patterns continue to move online. Content such as short-form videos are currently leading the digital realm and make the most of user engagement and algorithms for success. In addition, self-made influencers and content creators are also emerging as independent media figures, often rivalling mainstream journalists and celebs in their scope. Those associated with the social media industry, such as the investor of ByteDance, would acknowledge the growing influence of digital platforms in modern media consumption.